Frequently Asked Questions
Q1: Why is See What You Send™ a "closed" review system? A "closed" review system means that reviews are not open to the general public. The florist decides what customers receive a photo and they can exclusively submit a review. In a "closed" review system the florist has complete control over the reviews unlike an "open" public site like Yelp. The beauty of a "closed" review system is it fosters loyalty since a reviewer is not just a random person who may not even have made a purchase or has some other ax to grind.
Q2: Can I delete a bad review? Yes. If you feel a review is unfair or in bad taste, we will remove the review. An upcoming addition to the app will allow florists to respond to customer reviews. Still, we recommend that you leave minor "bad" reviews on the site. The few that occur are usually quite mild, are quickly overshadowed by new positive reviews, and give the overall endeavor a legitimacy that consumers seek.
Q3: How important is it to link my website home page, Facebook, Google+, and any other Internet pages to the review site? This is essential and needs to be done from the start of using the See What You Send™ mobile app for florists. These are the primary reasons you need to make links to the review site:
- People searching the Internet will see your reviews and be inclined to purchase from your shop.
- Creating links or what is called “cross-linking” helps increase your presence on search engines. The See What You Send™ system generates a star-based entry for your shop that is indexed in the search engines. The more links you have and the more people click on them will increase your visibility on the search engines and ultimately result in your review page being on the top page of Internet searches. Learn More About Search Engine Optimization Here.
- Linking to the review site creates consumer demand for receiving a photograph and having the opportunity to give a review. This gives your shop a competitive edge.
The See What You Send™ team is happy to assist you or your webmaster in creating the necessary links to your review page.
Q4: What is the best way to increase customers reviews? One of the most important factors is to have the person taking phone orders to ask the customer if they want to see a photo of the arrangement or gift. The key is getting the flower buyer's email address and then integrating it into your POS computer system so the email show on the job ticket—this lets the people in your shop know what arrangements receive a See What You Send™ photograph. Telling the customer they will receive a photo of their arrangement and asking for a review results in a significant increase in reviews, especially when a shop first starts using the app.
Q5: Is there an option to save pictures to send at a later time? Not at the moment but this feature is currently under development. Florists will be able to take a picture of an arrangement, enter the relevant information (sender's name & email) and then save it all to send out at a later time. We realize that many flower shops make some arrangements the day before they are delivered. Even though this doesn't reduce the life of the arrangement, consumers don't like the idea that it was made the day before the delivery date. Currently, there is a “wrap around” way to save photos in the app. If you want to know how to implement this until the new development is released by email us at: cstacey@seewhatyousend.com.
Q6: What do I do if a customer emails me with a review instead of submitting one online? Many times a customer will email you with their comments. This is a legitimate review and you need to copy the comments and submit them as a review. This will greatly increase your number of reviews. Contact us if you need assistance in understanding how to copy and paste a review.
We are interested in responding and posting any questions you have about the See What You Send™ mobile app for florists. Please email us at: cstacey@seewhatyousend.com.