The Importance of User Statistics
The value of the See What You Send® Customer Review System for florists is based on a core group of statistics we provide each user with on a weekly basis. This page presents three new shops weekly with updated data sets that run from the origin of use. This week's data ends on June 7. These statistics translate into increased sales on the phone and Internet, enhanced company branding, client retention, and effective customer service.
Shop 1: Started in August, 2013
Photos: Photos Taken: 280. Photos Bounced: 18 (6%). Photos Sent: 262.
Photos Opened: 222. Open Rate: 85%. The industry average for open rate, according to Constant Contact, is 14.3%.
Reviews: Total 68. Review Rate: 31%. Aggregate Star Rating on a Scale of 1-5: 4.81 stars. The industry average click-through rate, according to Constant Contact, is 11.5%.
Google Analytics Data
1,427 views of the review page
1,122 views were unique (meaning not the same page viewed more than once)
2:44 minutes was the average time spent on a review page
574 click-throughs from the shop's homepage to the review website during this time period
The average number of pages viewed by a person clicking through from the shop's website to the review site was 2.5 pages
Shop 2: Started in July, 2013
Photos: Photos Taken: 772. Photos Bounced: 64 (8%). Photos Sent: 708.
Photos Opened: 527. Open Rate: 74%. The industry average for open rate, according to Constant Contact, is 14.3%.
Reviews: Total 206. Review Rate: 39%. Aggregate Star Rating on a Scale of 1-5: 4.62 stars. The industry average click-through rate, according to Constant Contact, is 11.5%.
Google Analytics Data
980 views of the review page
820 views were unique (meaning not the same page viewed more than once)
2:37 minutes was the average time spent on a review page
115 click-throughs from the shop's homepage to the review website during this time period
The average number of pages viewed by a person clicking through from the shop's website to the review site was 1.87 pages
Shop 3: Started in September, 2013
Photos: Photos Taken: 221. Photos Bounced: 12 (5%). Photos Sent: 209.
Photos Opened: 157. Open Rate: 75%. The industry average for open rate, according to Constant Contact, is 14.3%.
Reviews: Total 72. Review Rate: 46%. Aggregate Star Rating on a Scale of 1-5: 4.81 stars. The industry average click-through rate, according to Constant Contact, is 11.5%.
Google Analytics Data
558 views of the review page
454 views were unique (meaning not the same page viewed more than once)
2:03 minutes was the average time spent on a review page
69 click-throughs from the shop's homepage to the review website during this time period
The average number of pages viewed by a person clicking through from the shop's website to the review site was 2.0 pages
Case Study: Started in October, 2012
Reviews: From October 1, 2012 until May 27, 2014 the company received 1,380 unique customer reviews with an aggregate average star rating of 4.83 stars on a scale of 1 to 5 stars.
Open and Bounce Rates: From August 4, 2013 until May 27, 2014 the company sent 2,870 photos accompanied by a request to review our work to customers. 237 of the emails sent bounced back with a wrong email address or a typo by the shop’s staff (8%). This means 2,633 total emails were sent to the shop’s customers. 2,010 customers opened the emails—a 76% open rate. The industry average for open rate, according to Constant Contact, is 14.3%.
Review Rate: 733 customers gave the shop a review—a 36% review rate. The industry average click-through rate, according to Constant Contact, is 11.5%.
Google Analytics: Tuesday, November 5, 2013 - May 27, 2014.
586 unique visitors clicked-on an icon located on the shop's website homepage to our customer review page. This represents an average of 117 people clicking through to the review page per month over the time period.
There were 2,85 unique page views. The average length of time spent on the review pages was 5:44 minutes.
Owner Testimonial: "What I can say is that customers tell me and my staff on the phone and in our shops that they have seen our reviews when placing an order—this includes out-of-town customers who are ordering for the first time after finding us on the Internet. After reviewing my financial statements since I've been using the customer review system I attribute a 4% increase in sales, a considerable spike in gross income, in each of the two years we have been using the review system. In addition to gross sales, See What You Send has enhanced my company’s image, increased customer retention, and served as an effective means of customer service."